Why do businesses want to create websites and what is the reason behind it that they want to spend thousands of dollars in coming up with innovative ideas and new website designs? The reason why businesses are spending increasing amounts of time and money to design website like yelp is that it helps them in customer retention and engagement. Operations of a business become much easier and convenient when they have a website. Do you think a website has the ability to simplify things for the businesses or have different opinions about it?